4 Effective Tips to Improve Your Local SEO Strategies
If you own a business that operates on a regional level, then you probably know the importance of local SEO in your marketing efforts. With local SEO, you are able to prioritise your website so that it appears on searches in a specific location. This means that the focus of the marketing efforts is on the brand, products, and services to local customers.
Once you have your local SEO up and running, it will be time to optimise your strategies based on data that you receive, customer behaviour, and the changing trends. Always remember that continuous improvement of your local SEO is crucial to its success.
If you want to know how to improve your local SEO strategies, here are four tips on how you can effectively do so:
- Claim and optimise your Google My Business (GMB) page
The first step to improving your local SEO strategies is to claim your GMB, which establishes your business’s presence on search engines. As a result, this will make your business visible even on Google Maps. A verified GMB listing also increases the likelihood of Google showing your website in the sidebar space of Google search.
Once you’ve claimed your GMB, you will then need to optimise it for better visibility on local searches. GMB optimisation involves enlisting accurate business information, such as your logo, business name, address, contact number, hours of operation, and payment methods, to name a few. Also, be sure to upload content in your account through Google posts and encourage customers to leave reviews on your GMB profile.
- Perform keyword research
Keywords that appear on organic search results are different from the ones that appear on local search results. This means that you need to figure out the keywords that are commonly used in a particular location with an acceptable search volume. With this gathered information, you’ll be able to use the keywords on website elements, such as your meta tags and content. Additionally, these keywords will give you topic ideas when creating blog posts to help boost your website ranking on local search.
- Invest in guests posts & inbound links
When your website is linked to and from quality websites, it is highly likely that Google will rank your site higher. That said, the more links that you have on other websites that direct to your site, the better your page will rank, yet, only if they’re quality links.
A reliable back-link strategy is crucial to any SEO strategy. In local SEO, you need to look for credible websites and publications that accept guest’s posts. That will be your chance to make your business appear as an authority in the niche, which will build you better back-links and establish you as a thought leader.
Another step that you can do is to submit press releases about what you do for the community. This will be your opportunity to get your business featured in local news and publications to increase local brand awareness.
- Encourage customers to leave reviews
Reviews are another vital Google ranking factor. The more reviews your business has, the better it will rank on search results. This is why you should encourage your customers to leave a review on your GMB, website, and other social media accounts as well. Good reviews will attract more customers and establish the trustworthiness of your business.
These are some of the crucial ways that you can improve your local SEO strategies. Continuously optimising your local SEO strategies will help your business cope with the ever-changing search engine algorithms and technologies.
If you are looking to improve your SEO strategies in Brisbane, get in touch with us today to see how we can help.
What are the SEO tools?
There are many SEO tools, some are paid and some are free. Here's a few to name a few; Google Analytics, Google Search Console, Moz Link Explorer, Keyword Planner, Page Speed Insights, ubersuggest
Why is SEO important?
SEO practices improve the user experience and usability of a website. Users trust search engines (Google) and having top position for keywords being searched, increases the website's trust.
How much does SEO cost?
When hiring an SEO to create a local campaign, you'd expect to pay $500+ per month. For a larger campaign that is looking to rank keywords on a bigger scale, you're being looking upwards of $2000 per month.