Building Brand Identity for Your Website
Businesses in various industries all dedicate a large portion of their strategies – especially when starting – to developing a strong visual brand identity. It is a fundamental aspect that encompasses all of a company’s marketing efforts – from print down to digital collateral such as your website.
After all, your brand identity will help your company stand out amidst a sea of competitors, making your business instantly recognisable and setting expectations for your consumers. In this digitalised world wherein, audiences are regularly exposed to various forms of content – from traditional media to digital, establishing a sharp image is critical to the success of your business.
With that in mind, here are five winning tips that can help cement your strategy for building a memorable and impactful brand image for your website:
Establish Your Values, Personality, and Value Proposition
One of the essential factors in your brand identity is its cohesiveness, which will only happen if you establish your values and integrate your company’s personality with other design elements. This means that beyond creating a strong visual representation, your brand should also showcase the nature of your business as a whole. This includes your company’s values, personality, and unique value proposition.
Get to know the core philosophy of your business to determine your key messaging. Knowing who you are will help you solidify your brand and identify the right style choices for your website. For instance, if you are a minimalistic company that focuses on contemporary designs, going for a sleeker font style like Helvetica makes more sense than opting for an old-school serif. These micro-decisions can make or mar the consistency of your brand, which is why knowing your value proposition is the first yet most critical step.
Align All Creative Elements with Your Brand
All the design elements in your brand strategy should be cohesive with your company’s established vision, personality, and value proposition. This includes the following:
- Colour Palette – The colour scheme of your site makes a significant impact on the overall tone and identity of your branding. Specific colours have various associations and can evoke different emotions from consumers. For instance, bright, saturated hues can spark excitement, while muted, cool colours are beneficial for banking, law, or serious businesses as it confers a trustworthy and reliable tone.
- Font Style – Your choice of typography will also be critical as it will make up most of your site’s content. All typefaces will need to be inline with your branding efforts. Light and minimal styles can benefit sites that focus on letting its images do the talking, while others that highlight written content may be better off with bright, bolder font for headers and a clean, readable typeface for the body.
- Imagery – In this digitalised landscape, utilising graphic illustrations, imagery, or video is crucial as it largely influences your site’s identity as well as engagement factor. The right choice can create strong call-to-action that guide visitors, while the style, size, and layout of your imagery can say a lot about your company. For example, large photos set on a muted background create a professional look, while hand-drawn illustrations are ideal for youthful brands that are aiming for a fun and carefree vibe.
The design elements of your site make up a large portion of your brand image, which is why establishing a cohesive yet strong identity across all your marketing platforms is crucial for the success of your business. To that end, knowing the personality of your brand is a must when establishing a site as it will help you choose design elements that reflect your company’s story and facilitate brand loyalty down the line.
If you’re looking for a website designer in Brisbane to will design your site according to your brand identity, get in touch with us to see how we can help.