5 Factors to Consider for Customised SEO Solutions for Your Small Business
There are 82,402 Google search queries per second, according to internetlivestats.com. This figure underscores the fact that Search Engine Optimisation (SEO) is paramount. As much as possible, you have to optimise your website effectively so that it can be found online easily. By increasing your web presence and earning a good ranking in search engine result pages (SERP), you can drive more traffic to your site and create more opportunities for your business.
Understand that not all businesses and websites are the same. Hence, there is no one-size-fits-all SEO solution for companies. You have to come up with customised SEO strategies that work for your business.
Here are five key factors to consider when employing customised SEO solutions that are appropriate for your business.
When coming up with customised SEO solutions, it all starts with the size of your company. Of course, there’s a huge difference between a well-established company and a business startup. The latter will have to work hard to find its place in the digital space. It is all the more required for small companies to implement robust SEO plans and strategies that can take their business up a notch. If you run a small business, it’s best to hire an affordable SEO service in Brisbane.
The age of your website needs to be given utmost consideration because both newer and older sites technically need to take different routes. Know that older sites have outdated written codes that need to be constantly updated to keep up with what search engines demand. On the other hand, newer websites can take advantage of their freshness and relevancy. However, they ought to be regularly updated as well.
Your website content can impact your SEO efforts significantly. On-page SEO entails coming up with relevant content, whether texts, images, or videos. These elements will have a huge say in the ranking of your website on SERP. It is highly advised that you publish relevant content; however, make sure these pieces of content resonate well with your target market.
The industry that your business belongs to determines your place in the online niche. You must have a good grasp of what your company is about and how it stands in your industry. From there, you’ll have a better understanding of your market and the industry competition. With these in mind, you can plan and implement the right SEO strategies to make a difference in your business.
Local and global competition
As mentioned above, it’s essential to know where your business stands. The only way to know your position in the industry is to understand your local and global competition. Start by conducting research and performing due diligence. See how other companies in your sector aspire to get a good SEO ranking. Find ways and means to get ahead of the competition by implementing customised SEO solutions.
At this point, you now know what to factor in for your customised SEO strategies. As outlined above, consider your business size, site age, content, industry, and local and global competition. Once you have a clear sight of all these crucial factors, you can plan out, implement, and execute the right SEO strategies that will work wonders for your business.
We are a full digital marketing agency that provides online marketing and website design for small businesses. If you specifically need affordable SEO in Brisbane, get in touch with us today to see how we can help!
What is SEO
SEO stands for Search Engine Optimisation, which is the process of optimising your website to get organic, traffic from the SERP (search engine results page, such as Google)