5 Tips in Creating a Professional Website for Your Small Business – Our Guide
When customers want to know more about your business, they might first look you up online. Likewise, if your business is operating solely on the Internet, it will probably be the only thing they see and know about you.
Because of this, your website needs to be intuitive, engaging, and represent your brand in its best light. In this article, we will share five tips to help you create a professional website for your small business:
1. Optimise for mobile
Most people today surf the web via their mobile phones and tablets rather than their desktop and laptop computers. Because of this, it is important for you to optimise your site for mobile users so that it can even fit smaller displays intuitively.
There are many approaches to making your website mobile-friendly, but the most recommended method is to go via the mobile-first approach. This means that your website will be designed primarily for mobile view and adapted for bigger screens consequently. This method ensures that your website will be focused on the user experience by removing distractions as much as possible.
Mobile optimisation not only affects your customer experience, but it also plays a role in your Google ranking! Google first announced the shift to prioritising mobile optimisation in June 2018, so not optimising your website for smartphones could actually hurt your position in the Search Engine Results Page (SERPs).
2. Reduce your page-load time
This goes for both mobile and desktop versions of your website – they need to load quickly to hold people’s attention. Users have become so used to having instant access to information and will not have the patience to wait for your website to load. If it takes more than a few seconds to load, they will not hesitate to move on to a competitor’s page that loads faster. If you do not offer a solid customer experience, this can also negatively impact your SERP ranking.
Loading time can generally be improved on the backend by optimising code. If you don’t have the technical know-how, you can always depend on a professional website design company for your small businesses.
3. Use graphics, video, and other eye-catching content
People generally remember more of what they see than what they hear, so make sure to choose images and graphics that will imprint your brand’s image on the user’s mind. Some web designers choose to display large images before inserting carefully crafted, short lines of text to help the information flow more easily in the eye.
Incorporating video in your design will also do wonders for your website. If you can explain more about your business in a short video, people will remember it better than if you wrote it in a large block of text!
4. Choose a good design
Keep in mind that there are several ways to create a website. If you are looking to get a simple page, there are services that offer templates instead of building one from scratch. This can be advantageous for owners with a minimal working budget. These templates are generally intuitive and easy to use, however, they may come with limitations. If you find these templates limiting, it is best to contact professionals who will not only design your website but will also take care of SEO efforts.
5. Draft a solid SEO strategy
No matter how much you try to deny it, search engine optimisation is a must-have to succeed in today’s market. In the early days of the Internet, SEO was all about now-disavowed techniques that sought to game Google’s algorithm. Examples of such techniques are keyword stuffing, website directories, and low-quality backlinking. After Google updated its algorithm, the older techniques not only do not work anymore, but they can even incur penalties to your ranking!
This is not to say that keywords or backlinks will not help your website. These are still part of a good SEO strategy today. However, Google has updated its algorithm so much that it is now able to favour those who are using them with quality and not just quantity.
SEO is a combination of efforts that include page optimisation and efficient web design, and valuable content. Although anybody with the technical know-how can optimise your web page design and code, what really sets you apart is good content. Good content will not only benefit your website’s SERP ranking, but it will also help you build a good reputation among customers as an authority in your industry.
If you’re not a web designer, creating a website for your small business can be intimidating. Some business owners will dip their toes into it and quit upon seeing the work and technical knowledge required. However, nothing can’t be done without a bit of research. It can also be beneficial to look at the top websites of your industry and search for best practices that you can apply to your own. When the task of creating a website becomes tough, you leave it to professionals to do it for you.
We focus on creating quality websites so that small businesses can make themselves known in the online world. If you are looking for a website design company in Australia that can offers website design and web development services, get in touch with us today!
How to create a professional website using WordPress
WordPress is a platform whereby websites are built on. It’s a Content Management System (CMS) and engine that runs web pages. WordPress is the most widely used and most popular platform to build a website. Feature list of unlimited pages you can add to a WordPress site also has a huge library of Plugins. Plugins offer custom functions and features enabling users to tailor their sites to their specific needs.
How much does it cost to create a professional website
The cost of a website is determined by the amount of design effort and time for functionality. For example an Ecommerce website has more moving parts so this type of website requires more time on functionality. Generally websites with The Online Hub cost between $900 and $3000.