6 Benefits of Having a Responsive Web Design – What to Know

6 Benefits of Having a Responsive Web Design

2013 was the Year of Web Responsive Design, and since then, a website’s responsive design has been a significant part of Search Engine Optimisation (SEO).  

Responsive web design is a web design technique that ensures a website adapts according to the screen of the user. This technique optimises web designs to ensure that it can deliver an excellent experience for its users. 

With that, here are six benefits of employing responsive web design for your website: 

1) It boosts user experience 

User Experience (UX) is essential to the success of your website and your business on the Internet. A responsive design, as mentioned, ensures excellent user experience through site functionality and user interface.  

Website owners are aware that they have to keep users on their websites as long as they can. This is because the longer a user stays on a website, the more likely they will make a purchase. If your website has poor web design, this will compromise your site’s functionalities and user interface, and it may drive users away from your site, perhaps, never to return again. 

2) It increases mobile traffic

More and more users access websites via their mobile devices. Because of this, it only makes sense to utilise responsive web design to ensure that mobile users can easily access your website. As a result, this increases the traffic to your website, which, in turn, generates sales.  

3) It reduces bounce rates

Responsive web design increases the likelihood of users staying on your website for as long as possible. When they stay longer, your site will be faced with fewer bounce rates. Remember that bounce rates may affect your ranking on search engines, which is why you must learn how to make site visitors happy. 

4) It requires less maintenance

Can you imagine if you have to maintain a separate mobile site? An extra mobile site brings in a flurry of needs you must attend to such as testing and support. These two aspects will cost you more money. If you have a responsive web design, you don’t have to think about creating a mobile site. As a result, this reduces your web design costs, and at the same time, it doesn’t require thorough maintenance.   

5) It improves SEO strategies 

 Responsive web design has become a vital SEO standard. Implementing this on websites enhances the content to attract better-quality back-links and reduce bounce rates. When you achieve these two with responsive web design, your website will rank higher on search engines.  

6) It is less expensive 

Creating a responsive web design takes less time when compared to making a mobile application. When you save time, you will, in fact, save money. Although a responsive web design may be more expensive initially, you’ll still save more money in the long run because it’s easier to maintain. This means you don’t have to spend much on maintenance and other special configuration costs that you’ll normally have to deal with if you have two sites to manage.  

More and more devices are coming out in the market, which is why there is a growing demand for responsive web design. If you haven’t implemented it on your website, it’s time that you do to enhance your business and reel in more customers.  

If you are looking for a professional website designer in Brisbane, get in touch with us today to see how we can help. 

Is responsive web design necessary?

Responsive design website will help your customers and site visitors to navigate better when viewing your site on a mobile device. Another reason responsive web design is necessary, is search engine robots will rank your website over a website that is not responsive, Why? because search engines such as Google are all about User Experience and a trust resource to get answers.

How do Responsive websites work?

As the term suggests, a responsive website responds to the screen size. Responsive design is an element of developing websites so it's important that website responses to the size / shape of the device they are using to view. Such as smartphones and tablets.

How much does a responsive website cost?

See packages to suit your budget. https://www.theonlinehub.com.au/affordable-web-design-packages-brisbane/

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