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Our Guide to Creating Your Website Colour Scheme

Colour Selection.

Our Guide to Creating Your Website Colour Scheme

Creating a website colour scheme is an important and exciting aspect of web design! colour is a key component of your business’s branding, and it also helps communicate important messages to users as they interact with your site. Because of this, the colour selection process should always be carefully planned and tested beforehand. 

How to think about colour schemes & your brand 

Before choosing any colours or schemes, you need to have a deep understanding of your brand and the users interacting with your website. 

As designers, colours are everything. Having an infinite colour palette and the ability to choose options that represent a brand makes this an exciting part of the web design process. Keep in mind that the brand you’re designing for should always be the main focus when creating a colour scheme. 

It may seem obvious, but it’s important to know what you’re starting with regarding the brand. Before getting too far, make sure that you know if you’re working with an established brand colour scheme or if you’re starting from scratch. You’d be surprised how often this can be overlooked in the discovery phase, so it’s definitely something to confirm with your client.  

Identifying your target market (and how they’ll respond to colour schemes) 

This is the most important research step to do before actually developing your colour scheme. colour is very subjective, and you (or your client) might find yourself geared toward colours that you like or that are currently trendy. It’s important, however, to consider the site visitors first and not to merely focus on personal colour preferences. 

Consider who your target audience is and what needs they have. For example, are you targeting an older demographic? If so, making sure that they can easily view the content is the key. colour contrast, larger text (maybe even bolder), and clear indications of actionable items should be planned out in the design process. 

What if your audience is younger? A visually interesting colour palette that is bright and playful will help them stay engaged with your site. The content of the site will also need to be engaging, but the colour choice will still play a big role. Remember to keep an open mind and let the research inform your final colour decisions.  

Colour psychology 

When deciding a website colour scheme, remember to be mindful of colour psychology and the effect that colour can have on the emotions of your site visitors. While it’s not a requirement to follow the “rules” of colour psychology, it can help you focus on the message and feeling you want your site to convey.  

For example, it’s common to hear clients say something like, “I really like purple and want to use it on my website.” Lilac Purple is a beautiful colour, but if you’re designing a website for a masculine tool company, it may not be the best fit.    

How to choose your colour scheme 

Now that you’ve thought about all the context of colours, the next step is to start with the primary brand colour, before thinking about the secondary colours. The final number of colours in your scheme will vary, but choosing the main three is a good place to start. You will also want to ensure that the colours don’t fight each other, and the screen doesn’t get too chaotic.   

Keep in mind that you’ll have additional colours as well, like neutrals for text, background, and other secondary elements. These should also complement your main and accent colours.   

If you are looking for a professional website designer in Brisbane, get in touch with us today to see how we can help. 

What is colour scheme in web design?

Your website colour palette is made up of colours your choose for your website's design. Keeping the same colours throughout all your website pages is the key.

What website colours attract the most?

Red: is a powerful colour. Green: environmental, is warm and invites you in. Purple: Prestige with a touch of elegance. Blue: shows trust and the feel of ease. Yellow: normally used to highlight a feature, catches the eye. Orange: Fun colour, grabs your attention. Black: Creates the mood, either traditionally or modern. Gold: Another power colour, also promotes rich. Brown: relaxed, also environmental. Pink: great for targeting a female audience