Our Guide on How to Design a Spectacular Website – 3 Mistakes to Avoid
With websites becoming even more of a necessity nowadays, it should come as no surprise that all businesses are required to have one of their own as a prerequisite for success. Every website has to take several elements into account to be truly deemed effective.
From Search Engine Optimisation (SEO) strategies to the coding language itself, there are various parts of a website that must be chosen and planned accordingly to maximise the potential impact of your website. Of these, the quality of your website design is a factor that ranks higher than most in terms of importance and impact.
What constitutes a good web design?
Some people will say that a good web design must be super sleek and up-to-date. For others, getting a good design is all about minimalism. In one way or another, these two takes are correct in their own right.
Good and bad web design is a slightly subjective matter with some sense of objectivity, to some extent, because what’s correct and what isn’t greatly depends on what industry you’re in. There are some mistakes with web design, however, which are wrong for any type of website. They could easily cause your website to fail.
Web design mistakes to avoid
To ensure that you aren’t making costly mistakes with your web design or are missing out on valuable opportunities, here are a few mistakes to avoid:
- Slow loading speeds
Nothing could possibly frustrate your website visitors more and push them somewhere else than a painfully slow website. Loading speed must not take longer than three seconds. Otherwise, it will cause them to leave your website.
How you can fix this: When optimising your website’s loading speed, take a look at the file sizes of everything that you upload to it. Check the images, videos, typeface files, or additional junk that shouldn’t be there in the first place. For example, you could swap your PNG images with compressed JPEGs to cut down image file sizes by anywhere between 50 and 70 per cent!
- Extremely small fonts
One common mistake that people make when designing a website is using small fonts that would take a magnifying glass to read. Over the years, the standard font size has changed in accordance with responsive web design principles and screen display variation, coming all the way from 12px (or 9pt) to anywhere between 18px to 30px. With a limited time-pressure opportunity to catch a user’s attention, it is vital to have a font size that is sizeable enough to make your message easy to read and understand right away.
- Low-quality images
Website users today are visual learners that highly depend on the use of images and videos to interpret any message that’s being conveyed to them. If your website is still using low-quality images or shoddy phone photos, it makes your site less credible. For this reason, it’s about time to revamp your visuals. You can get high-quality images for your website from stock image websites, photo-shoots, and user-generated photos.
Avoiding crucial mistakes in your website’s design is a great way to ensure that you’ll be able to gain optimal results.