3 Ways To Improve Your Brand Image With Web Design
In this technologically advanced landscape where the internet reigns supreme, viewing websites as a necessity is now common knowledge. Launching a website is only the first step of the job as you need a strong branding to establish a reputable online presence. However, building a brand image goes beyond flashy logos.
It is an encompassing identity that must remain consistent throughout your networks – from your website down to the rest of your social media handles. Your branding distinguishes you from your competitors and influences the perception of your visitors regarding your business.
That’s why it’s crucial to promote a uniform image that reflects the nature of your company – from the tone, choice of font, colour scheme, and the rest of your visual elements. With that in mind, the tips below should help you get started on the right foot in building an impact-ful branding for your website:
Tip #1: Choose a Colour Scheme that Represents Your Brand
The colour scheme of your website can make or mar how visitors perceive your business. Beyond its aesthetic value, colour has the power to stimulate various emotions and influence consumer behaviour.
There are specific subconscious associations that determine how customers respond to your site. Red, for instance, symbolises burning passion, high-octane energy, and power. The exciting characteristics can pump up viewers, which is why it is a go-to colour choice for brands in the entertainment industry.
Meanwhile, green is a peaceful hue that promotes wealth and health. If you visit hospital websites, you may notice different shades of green in their branding. With that in mind, it’s best to choose a colour that represents your business.
Tip #2: Play Around with Themes to Give Character to Your Website
Creating a theme for your website is an excellent way to inject some personality, which helps viewers define what your branding stands for. There are various ways to give character to your website, from your choice of imagery, web copy, and even font style.
Adding other elements like custom buttons, a personalised call-to-action, and visually striking graphics can also go a long way in bringing life to your site. Not to mention, customers tend to trust sites that feel like there is a live person behind the screen. This allows you to establish stronger connections and attract your target audience.
Whether you’re stable and safe, or fun and bold, your web design has the means to draw out your brand’s characteristics for a more enriching user experience.
Tip #3: Keep a Consistent Theme
Brands go beyond visual appeal; it is built through the consistent delivery of the company’s core message through words, design, offerings, and perspective. Whether it’s for your website or other marketing tools, every interaction you make with a customer must stay in line with your brand personality. Consistency is the key to develop trust, which builds loyalty with your customers down the line.
Your website’s design elements play a pivotal role in your brand image. That’s why every choice you make – from the colour, font face, layout, copy, down to the very last code must be cohesive with the branding in all other marketing channels. This establishes consistency, which reinforces your company’s credibility and personality. With the simple tips above, you can ensure a strong and seamless brand image, on and offline.