How to Make Your Website Stand Out in 2020
Your website is a living asset for your business, which means that it must be cared for regularly. As much as social media is a powerful tool for businesses today, you can’t establish your company’s foundation online there. This is because you don’t own it, it’s important that you control how consumers find your business online, not just on social media.
This is why having your own website is the first thing you should have when launching your business online. It’s the face of your business, it’s essential to ensure that it’s always up-to-date.
Here’s what to consider for your site in 2020 –
Modern Web Design
The attention span of online users today is extremely short, which means that you only have a short time to capture their attention. Therefore, you need to make the most out of it. A modern website that is responsive, user-friendly, and has enticing visuals will be helpful to lure site visitors. This type of website will make users stay longer, learn more about your brand and what you have to offer. If you sell your products online, you can structure the site design to drive purchases!
In 2020, an important rule for web design is simplicity. Your site must also be responsive & optimised for great user experiences.
Artificial Intelligence (AI) is on the rise. It allows business owners and marketers to provide a considerably better customer experience at low cost, it also allows you to be more efficient when acquiring new customers.
2020 is the year to implement chatbots that can accommodate live chat support for your customers. Having a great customer experience is one of the keys to making your brand stand out. One of the best ways to do this is with a chatbot. Chatbots are able to automate conversations & lead acquisition through advanced algorithms. You’re able to scale up your customer support without the investment of full-time workers.
Fast Site Speed
One of the basics for success online is for your site to have a fast site speed. With mobile traffic becoming increasingly popular, attention spans are low. Visitors won’t want to wait longer than a few seconds, so it’s important to ensure that your site loads quickly worldwide. You can do this by optimising videos, images and by hosting your site on a CDN like Cloudflare. This is an affordable way for your site to stay online around the clock, it also helps to support a large increase in traffic. CDNs are extremely important to have if you’re looking to build up your brand online for the long-term. It’s also one of the most important ranking factors on Google, which should be your main customer acquisition channel.
Videos have become one of the best ways to portray products & acquire customers, in 2020, it’s the leader. Platform like Snapchat have proven to be one of the best ways to grow online, the same is with your website. By having educational videos such as guides, company introductions & more, you’ll be able to stay ahead of your competition.
A focus on user experience is critical in 2020. You should be constantly evaluating how customers use your site, how long they stay on for along with the pages that they leave from. This will give you considerable amounts of data into what’s going right & wrong. The majority of businesses don’t focus on having a simplified, modern user experience. If you’re able to successfully build your site to support this, you’ll be able to build a sustainable, healthy online business in no time.
Looking for a web design agency in Brisbane to help you with this? Get in touch with us today! We have considerable experience in creating modern sites that provide a great user experience for visitors.