Our Guide to Making an Effective eCommerce Design
When you have an e-commerce store, it’s vital to give the same care and attention to your website as you would a physical store. Not only should you ensure that it looks good, but you also have to see that it is able to operate practically. After all, you wouldn’t want to shop in a physical store with misplaced items and messy arrays of products, would you? Following the same logic, users won’t hesitate to exit on your website, should they find it clunky and difficult to navigate.
Aesthetics is important in e-commerce, sure, but your main priority should be on functionality. Your store should be stunning enough to attract customers and work well enough to actually entice them to make a purchase. Ultimately, no matter how great your products are, you won’t convert if your website is sub-par.
To ensure that your e-commerce website attracts leads, drives traffic, and gains conversions, here are some tips that you should take into consideration:
Make it easy to navigate.
Customers who find your website challenging to navigate will most likely bounce. It’s either they find the website brimming with overwhelming content or the menu isn’t designed in a way that’s easy to locate and understand. When you have a cluttered website, your customers will end up confused, leaving your site before they even begin adding products to their cart. It’s crucial, then, to keep only the essential content. The navigation should also present an easy path to check out and involve the fewest steps possible to make it shopping more convenient to consumers.
Make branding a priority.
Since your website is representative of your business, it’s also vital that you establish a strong brand identity. You have to inject your brand’s personality into every element so you can differentiate yourself from your competitors. Whether it’s your brand colours, copy, or logo, you have to make sure that your branding is weaved into the design. Not only will this make you stand out, but it will also be hard for other sites to replicate your website. Plus, it will also help build trust and establish credibility.
Use high-quality images.
Since consumers don’t have access to your physical product when shopping online, you have to help them visualize it by way of providing accurate, high-quality images. This rule does not only apply to product images, but to all other visual elements you use—headers, banners, footers, social media images, and even print media. When you have quality images, customers can better imagine what your product is like in real life, which will help them make an informed purchasing decision.
Use social proof.
Another way of building trust is by leveraging social proof. You have to make sure that you include positive feedback and testimonials you’ve collected from previous customers so potential buyers can see how credible you are. If possible, add a review or rating section on product pages to allow customers to give honest feedback on your products. You can even ask them to add photos along with their review to help increase your trustworthiness.
In e-commerce, your website’s design is of utmost importance. When you have a well-designed site, you’ll increase your chances of attracting customers and generating sales. If you need help with website design, get in touch with our web design agency in Brisbane to see how we can help.