Making the Most of Web Analytics | The Online Hub
Web analytics is just as integral as website design and optimisation. By constantly tracking and analysing vital information such as clicks, views, conversions, and sales, you’re also pinpointing areas of improvement on a regular basis. Understanding these metrics allows you to tailor-make content that is more appealing to your audience. An essential step towards “flipping” your website, here’s how to get started with web analytics.
What Web Analytics Should You Monitor?
Your data analytics indicate how well your content is performing and whether your site is ranking well on search engines. What data you choose to prioritise will depend on your specific goals, but a good place to start would be:
- Audience demographics
- Traffic referral
- Click analytics/click-through rates
- Bounce rates
- Homepage and individual page visits
Finding out what aspects of your website are working and need improvement can give you a better understanding of how visitors are browsing through it. Take a look at what guests are searching for and how long and often they visit a particular page. If your guests are constantly using the search function to unearth an FAQ page that doesn’t exist, for example, it may be time to add one to your website.
Use Analysis Tools
While it won’t take a rocket scientist to translate data, it can sometimes look like rocket science to a non-professional. To better understand the data you harvest and create readable reports, consider using a data analysis tool. These will demonstrate real-time statistics and allow you to better customise reports per month. Most software makes these reports accessible to managers and the rest of your team online, so you won’t have to worry about printing them.
Why Web Analytics Are Important
To formulate winning web design ideas, it’s essential that you have a deep understanding of how your visitors interact with your website, to begin with. If you know that one page is lagging behind in terms of visitors, your next all-hands content meeting should focus on how to improve it.
On the other hand, knowing how people are clicking through to your website and from where gives you a better idea of where to place your online advertisements. Lastly, web analytics allows you to get to know your audience better. The more you have a grasp on who your followers are, the more effectively you can reach out to people like them.
Social Web Analytics
If you’re leveraging social media as part of your marketing strategy (which you should), keeping track of how many people are liking, sharing, and commenting on your posts can direct your future campaigns. It’ll also give you a more precise look at which social media platforms are redirecting business to your site.
Mobile Web Analytics
Once exclusively meant for calls and texts, mobile phones are now used for pretty much everything—working, shopping, and surfing the web. If the majority of your visitors are viewing your site from their mobile phone, you need to make sure your web design is responsive and optimised for other devices other than a laptop.
Conversion Web Analytics
Some analytics will dictate whether or not you’re meeting your goals better than others. If you’re looking to increase your profits, for example, you’re going to want to focus on sales and cart abandonment rates. Your goals should always be measurable—they’ll help you better determine your ROI.
If you’re in the process of flipping your website, getting to know its analytics is the first vital step. Because of their complexity, it’s important to incorporate the right tools and software to make these numbers more approachable.
Building a website from the ground up isn’t easy but at The Online Hub, we make the process much more of a breeze. We focus on providing outstanding website design for small businesses in Australia. For affordable solutions, contact us today!
What is website analytics
Website analytics collects and measures data from websites. The aim is to identify, track and measure based on your website and business goals. The use of website data determines the success or failure of those goals and to drive strategy and improve the user's experience.