SOCIAL MEDIA MARKETING
Establishing a social media presence for your business is now expected with prospective customers using social media as an important part of their research before engaging with a business. It also now an expected way for existing customers to contact and engage with your business. Therefore, if your business does not have a social media marketing strategy, you are missing a big opportunity to acquire, nurture and retain customers as well as build a community of advocates around your brand.
Social Media is an incredibly cost-effective, data driven and highly measurable marketing channel. The Online Hub team can manage social media campaigns across any platform. Below are some of the most common channels used by our clients, but if you don’t see what you are looking for here – please still reach out and we will work towards your goals.
SoCIAL MEDIA CHANNELS
Facebook is THE universal social media platform and users in Australia are some of the most active in the world, with 50% of the country logging onto Facebook at least once a day.
Facebook’s targeting digs deeper than any other platform. You can micro-target a specific audience by location, demographics, interests, behaviours, connections and even fans of your competitors. At The Online Hub, we have years of experience in executing Facebook marketing strategies and our experience combined with Facebook’s targeting capabilities ensure the delivery of extremely cost effective campaigns with minimal wastage.
For businesses who rely on visual elements to truly showcase their products or services, Instagram can be an extremely high yielding ROI marketing channel. Instagram’s platform allows businesses to tell a visual story through multiple ad formats. Instagram has been growing consistently in Australia with close to 40% of the population using the platform. Despite not having the same % if users as its parent company – Facebook, brand engagement is often higher on Instagram. And since it utilises the same targeting capabilities, it is a great platform for any social media strategy
LinkedIn is increasingly being used as a cost-effective way for B to B service providers to reach a targeted audience. Compared to other social media platforms, LinkedIn’s audience over-indexes in terms of disposable income and those businesses who are provide solutions to other business professionals, it can be an incredibly effective platform – especially for businesses that have a large database of professionals that they can directly target.
As a marketing channel for small to medium size businesses, YouTube has grown exponentially in the last few years. YouTube unique usage in Australia is close to rivalling Facebook and compared to other social media channels, YouTube users tend to spend more time on the platform watching content. With a broad reach, a proven strong effect on buying decisions, simple analytics, sophisticated targeting and competitive pricing, YouTube ads have gained recognition in past years as being an incredibly effective way to reach your target audience with creative, engaging and memorable ads. In addition to managing your YouTube advertising campaigns, The Online Hub can also assist with the production of video content.
Ready to get started? Contact us, and one of our Social Media Marketing specialists will call to discuss.