Avoiding Google’s Red Flags and Improving Website Performance
You may have spent years trying to perfect your website performance. Equipped with the right technical foundation, aesthetics, and marketing campaigns, you’re well on your way to reaching success. Unfortunately, your website runs on a space—specifically, a space governed by Google. One wrong move and you’ll have your site penalised.
A penalised website can be detrimental to your business, as it can be difficult to recover and get your rankings back. While recovering is still entirely possible, it’s best to just avoid penalties—as the adage goes, prevention is better than cure.
To ensure that your website remains safe from the demolishment of Google’s penalties, make sure to follow the tips below:
1. Improve your content quality
Content is the non-negotiable currency of the digital world. You may have the world’s best marketing campaigns, but without quality data and information in your blog, Google will never recognise you as a good website. Their search engine algorithms can recognise good content, and seeing as their primary goal is to serve users, any content that doesn’t deliver will be ignored.
That said, make sure to maintain and invest in content quality. Make sure that your pages are diverse, original, and completely plagiarism-free. The more content you have, the better, but the catch is each one needs to be organic, well-written, and utterly useful,
2. Focus on website performance and speed
As another ode to the user experience, Google will assess you based on website speed and performance. They have made page speed a key factor in rankings, so if your website loads slowly, Google will likely demote you to the end pages.
Modern consumers also operate on short attention spans—anything that doesn’t load within three seconds will be quickly abandoned, thereby directly impacting your bounce rate. Bear in mind that Google has access to this data—poor speed performance further hurts your website, no matter how amazingly designed it may be.
3. Make use of relevant back-links
Gone are the days of SEO black-hat practices. While the notion and significance of using back-links remain, your website will suffer if the practice is misused. In other words, the more back-links you have, the more your website will be in jeopardy. Google monitors the relevancy of back-links closely, making it difficult to farm.
Your links also need to be relevant to your niche and content, otherwise, you will be penalised, regardless of the back-link’s authority. When it comes to Google, building actual connections is key. So, go head—reach out to other businesses and opinion leaders in your industry. Create good relationships and in turn, gain relevant back-links Google will adore.
Avoiding Penalties: It’s All About User Experience
Although the idea of suffering a penalty from Google can be alarming, the standard exists solely for internet users. If you’re one with Google’s mission, there’s nothing to fear. If you wish to provide a useful and thorough user experience for your visitors, you will be rewarded with good rankings. In essence, all you need to do is serve your consumers well. So long as you’re providing unparalleled service and experience, a Google penalty will be most unlikely.
To ensure that you’re making the most out of your business, get a website that delivers. That said, work with The Online Hub, home of the best website designers in Brisbane. We also offer you a wide range of services, making us a one-stop-shop for everything digital. Allow us to help your business grow—reach out to us today!