Web Design Tip – Call to Actions
Call to actions (CTA) on your website design will help increase enquires conversions and sales to your business.
Here’s a few generic Call-to-actions that you would see everyday:
- – Join Free For A Month
- – Get A Quote Today
- – Sign up to our Newsletter
There are so many you can try to play around with and test on your website.
No doubt you have been drawn in by a call to action, for example; recently I signed up for Kayo (sports streaming service), they got me by a CTA that caught my eye, and would get most people“Start your 14 day free trail” – for me I love the service so I am happy to continue and pay month to month.
Going into a bit more depth; your website designer should make close attention to the colour of the font and background of any CTA. Also depending on how strong your competition can determine the strength of your marketing message.
Moreover if you’re promoting your products / services and are spending $ on marketing but have no call to action then you could be wasting money.
Employing a copywriter will help with general content about your business, but also gain your perfect CTA message(s).
Lastly, a strong CTA strategy will bring back buyers to your website and increase your sales and keep testing which CTA’s work for your business!