Why You Should Hire an SEO-Savvy Designer to Fix Your Website
If you’re a business or a personal brand, SEO is an acronym that you should be familiar with. SEO stands for Search Engine Optimisation, and it refers to the process of making your website relevant across various search engines. Do you realise how some websites appear on top of Google, Bing, or Yahoo when you conduct a search query? Know that those sites employ an effective SEO strategy.
If your website exists to improve brand awareness, increase revenue, promote services, and increase conversion rates, then incorporating SEO into your site should be one of your top priorities. These business goals have huge stakes in how well your website performs in significant search engines. Ideally, your website should be designed in a way that will contribute to all these factors.
Why is SEO important?
More often than not, businesses that are not familiar with SEO tend to prioritise the website interface rather than optimisation. Keep in mind, however, that website design trends change over time, meaning that something that appeals to your target audience now may not appeal to them anymore in the near future.
Sure, having an aesthetically-pleasing website works wonders in attracting visitors and converting leads to sales. Ultimately, however, these visitors would not be able to find your website if you don’t employ proper SEO practices in place. You should always keep in mind that a shiny new interface isn’t necessarily sufficient in improving your search engine rank.
SEO is vital to the success of your business because it allows your website to be visible to your target market. There’s no use for having a website if clients or prospective customers cannot locate your business. Search engines yield thousands — and even millions — of results per query, and optimising your SEO strategy can help situate your business at the top of the list.
Designers to avoid
When vetting designers to rework your website, it’s best to stay away from the ones who lure you with shiny graphics. Maybe you have already encountered salespeople and designers who blind you with swanky samples of websites without the promise of helping you rank.
While hiring a designer who can deliver a flashy web-page can save you money, you’re ultimately losing out on generating revenue because of an under-performing website. A site that doesn’t perform may only harm your ranking and decrease your sales by a significant margin.
What to look for in a web designer
A solid piece of advice is to hire a web designer who has a deep understanding of SEO. The market is sprawling with talented designers who can craft fantastic websites and great user experiences, yet, not all of them are SEO-savvy.
Though they can build you the website of your dreams, they may not be able to help you rank highly on Google. Hiring a web designer who lacks experience with SEO will provide you with a site that’s stuck on page 10 of search engines.
For the best bang for your back, hire designers who can build you a fantastic website and has up-to-date experience with SEO. Evaluate your prospects and ask them about their previous SEO-centric projects and base your decisions on them. If they can give you an elaborate plan as to how they’ll help you rank higher on search engines, then you know that you’ve found the right person for the job.
If you’re looking for an SEO-savvy website designer in Brisbane, get in touch with us today to see how we can help.