Why You Shouldn’t Get a Free Website Plan for Your Business – What to Know
Obviously, the biggest advantage of a free website is the fact that it’s free. However, that’s pretty much the only benefit you’ll get out of it. A free website comes with a lot of challenges, especially for a business. If you’re still thinking of getting a free website just to cut costs, then here are some reasons why you just shouldn’t do it:
No Domain Name
If you get a free website plan, you won’t be able to use your own URL. Instead, you will be assigned a free URL, which will consist of your business name and the URL of the free hosting platform. Your website URL is essential for your business, especially for online marketing, and not having your own domain name looks extremely unprofessional. Furthermore, a free website plan will reflect poorly on your brand.
Site Builder Branding
When you get a free website plan, the host’s brand will appear on your website, which can be distracting and confusing for your visitors. This will affect your branding as well, which will impact your digital marketing strategies.
Too Many Advertisements
A lot of free websites will put ads on your site, as this is how these sites remain “free” in the first place. This is how they gain something from giving you a free website, you pay nothing but they get to serve their ads on your site. There are even some platforms out there that place affiliate links onto the site. These ads can be distracting, compromising your design and turning off potential customers.
All website plans come with storage plans. However, with a free website, you get much, much less. Less storage means your content will be limited, preventing you from hosting high-quality media types.
No Customer Support
For free websites, it’s likely that you won’t get any customer support. For a business, you need to ensure that your web host has 24/7 customer service support in case your site goes down or your customers experience trouble trying to access it. Some free website hosts provide customer support, however, these are limited.
Free website plans will come with limited features that will prevent you from making the most out of your website. Some of this includes inaccessibility to an online store, no SSL certificate, no website analytics, and the like. Most of the features that will be restricted to you will be features that would have been useful for your business.
In short, the only time you’d want a free website plan is when you’re trying out websites and you want to see which will work best for you. However, for the long-term, you need to invest in a suitable website plan to be able to make the most out of the site.
After all, your website will serve as your online portfolio, and you want to make sure that it will represent what your brand is about entirely. Fortunately, there’s no need to break the bank to get an adequate website plan! All you need is to shop around and take the time to weigh your options. This will help you find the right website host that will suit your needs, as there are plenty of website hosting companies out there that can give you a variety of plans to choose from.
At The Online Hub, we offer affordable SEO for small businesses, web design and digital marketing that can help boost your brand online. Contact our web expert today to find out more!